"Innovate or die" may be a cliché, but the world solves its problems and moves ahead today on the back of innovation.
With most organizations wedded to technology today, information technology and business are the two necessary ingredients for innovation. Are you ready to mix them up?
Innovation is not haphazard. Although its core is a creative idea, it only becomes effective when part of a process: a leader recognizes a need, assembles an organization and designs processes to meet it, and then applies business technology to make it work. Today, technology has so permeated our organizations as to be indispensable. At many companies, it accounts for more than half of capital spending. Simply put, business and technology have converged. Effective management of business technology can not only create more profits for corporations but can also forever alter social enterprises that serve the "bottom of the pyramid" - the underdeveloped and the underprivileged.
Sustained Innovation demonstrates the need for a seamless, structured management approach that begins with the board and CEO and connects all the way through technology investment and implementation. It shows how an organization can be configured to make innovation repeatable.
The secret is that innovation must be managed as any other business activity. Sustained Innovation shows how to create an infrastructure for the innovation process.
This book shows how companies can survive and even thrive in the global knowledge economy. It draws on best-selling author Faisal Hoque's breakthrough Business Technology Management (BTM) models, many years of hands-on management experience, his own entrepreneurial innovations, and the BTM Corporation's years of multi-disciplinary research.
Using case studies from F100 companies, social enterprises, and the government sector, Sustained Innovation shows how enterprises can innovate to survive and even thrive in the global knowledge economy.
