Management Labs
BTM Management Labs are designed to accelerate the achievement of your business strategy.
The Approach
- Focus on the market and understand the needs and desires of your customers
- Identify the ability to sense and respond competitive shifts in order to increase market agility
- Engage all elements of your business including production, business development, marketing, and technology
- Ignite a breakthrough of any internal friction and resistance to accept and promote change
- Create new offerings that enable sustainable growth by leveraging synergies between customer insights, in-house capabilities, business model differentiation, and technology opportunities
The Format
- Collaboration between a high-powered team & tools in an interactive environment:
- Your market experience and assets
- BTM’s innovation expertise, management framework, research, digital platforms and cross-domain experts
- Participants:
- Your Product Managers, Marketing Executives, Sales Executives, Technology Executives and Financial Executives
- BTM’s cross-domain experts in innovation, business model development, team dynamics, and business technology convergence
- Location:
- Customer site - with participation from executives as applicable from research, marketing, sales, product development, and technology
- Customer site - with participation from executives as applicable from research, marketing, sales, product development, and technology
- Key Deliverables:
- Current state assessment
- Market assessments – customer requirements
- Development and testing of new products and services, business and delivery models, disruptive impacts and competitive barriers
- Business plans and investment programs for capacity development, optimization and growth
- Creation and execution of go-to-market strategies and packaging
Management Lab teams re-engage with the business to execute and refine winning concepts, then collaborate and communicate to ensure constant learning and coaching on what worked and how to apply lessons learned across all operating units.
The Results
An enhanced ability to deliver value through realized capabilities that first sense customer and market requirements, then respond with innovative, sustainable offerings and business models to enhance your market position.
