By becoming agile, an organization can more quickly take advantage of emerging opportunities in the marketplace, as well as react to unexpected shifts. Developing such a stance requires creation of flexible organizational designs and behaviors, and an overall ability to analyze and balance investments that support agility.

Innovation only becomes effective when it is part of a process: a leader recognizes a need, assembles an organization and designs processes to meet it, and then applies business and technology models to make it work. It is not the invention of a new technology that matters so much as it is its application -- understanding its role when developing a strategy or designing an organization or its processes.

The development of strategic goals reinforced by processes that educate, organize and align operational activities in support of achieving goals in key to effectively running an organization. Creating this ability begins with establishing effective processes to provide feedback into the creation and formal expression of an organization’s business strategy.