Runs the gamut from NYSE blue chips to nimble NASDAQ tech stars to privately-held s mall and medium enterprises (SMEs).

Regardless of size or age, all companies require the same basic principles to promote growth and sustained innovation and survive and thrive in a dynamic, competitive environment. (For more on good business practices that apply across all enterprises, please see By Impact and By Capability). All organizations engaged in the trade of goods, services, or both to consumers, including pharmaceutical companies, biotechs and medical device makers, are included in Enterprise.