About

BTM books provide expert advice to help educate, evolve, adapt, and continuously improve the management of business and technology. Topics addressed include management techniques, emerging trends, opinions, research insight, leadership insights, and analysis from thought leaders and practitioners across the globe in collaboration with leading publishers, academic institutes, corporations, and non-profits. Our books remain a critical part of the BTM Institute's agenda, and further demonstrate our commitment to distribute critical thinking on converging business technology management in collaboration with the global knowledge community.

Authors and Contributors to BTM books include leading academics at Michigan State, University of Oklahoma, Harvard, Emory University, MIT, and the London School of Economics; executives from Coca-Cola, General Motors, Shell Oil, Philip Morris, HBO, PepsiCo Inc., Eli Lilly, Bayer, IBM, Amtrak, United States GSA, Viacom, Xerox and Marriott; former officials from the European Parliament, U.S. Senate, World Bank, and The United Nations.


Review Winning The 3-Legged Race "If you want a book that is focused on the alignment between IT and business, look no further..." "This book should also be read by executives seeking competitive advantage through the ... " "The authors of this book have come up with a wonderful metaphor: Managing IT is like ..." Six Billion Minds "As the world becomes ever more connected, business leaders will need to recognize the ..." "For those of us who believe in the inevitability of globalization, no better primer on ..." The Alignment Effect "The companies that will get ahead and stay ahead in today's interconnected business ..." "The Alignment Effect paints a vivid picture of information technology's worst-kept secret: IT cannot, by itself..." e-Enterpise "If you think you know the components of modern information technology for e-Applications but not..." "Business-to-consumer Internet success stories have gotten a lot of attention lately..." "Whether you're creating a new e-business or using e-technology to add bandwidth..."
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