Discover, Learn, Collaborate
BTM Corporation (Business Technology Management Corporation) began a dedicated research and development effort in 1999 designed to ensure that sustainable business value can be delivered through business technology. The result of this intensive, multi-year endeavor was the creation of the management science of Business Technology Management (BTM). In 2003, the BTM Corporation launched the BTM Institute. The international, nonprofit BTM Institute is the first organization of its kind to bring together a select group from the academic, corporate, government and thought leadership communities as a multi-disciplinary research think tank to address the long-standing need to manage business and technology together. Through various research initiatives, publications, books, and knowledge exchanges, it is the goal of the BTM Institute to continuously advance the global knowledge of Business Technology Management (BTM). Over the years, the Institute has established an extensive research agenda and now leads this principal collaborative research effort among multifaceted experts and academics.
BTM is a profound new way to think about innovation, organizational progress, and processes. It requires new knowledge and skills for those who practice it, but more importantly it demands a new perspective: business and technology are too intricately linked today to be managed separately. For this reason, research, thought leadership, publications, and education are a critical part of our agenda – they are the means by which our evolving understanding is discovered and disseminated by collaborating with current and future cross-disciplinary academic, industry, government, and NGO leaders.
It is our commitment to the industry through various research initiatives, publications, books, and knowledge exchanges, it is the goal of the BTM Institute to continuously advance the global knowledge of Business Technology Management (BTM). Over the years, the Institute has established an extensive research agenda and leading the much needed and first ever collaborative research among multi-disciplinary experts and academics.
Today, the BTM Institute's global support includes leading academics from Michigan State, University of Oklahoma, Harvard, Emory University, MIT, and the London School of Economics; executives from Coca-Cola, General Motors, Shell Oil, Philip Morris, HBO, PepsiCo Inc., Eli Lilly, Bayer, IBM, Amtrak, United States GSA, Viacom, Xerox and Marriott; former officials from the European Parliament, U.S. Senate, World Bank, and The United Nations; and prominent international figures. The goal of BTM is to lead the industry in ‘Making Business and Technology One,’ and the BTM Institute is the knowledge network that allows the next generation of leaders to learn from each other.
The founder of BTM Corporation, Faisal Hoque, argued in his first book e-Enterprise (Cambridge University Press, February 28, 2000) that the innovation of technology is meaningless unless we know how to take advantage of it with competitive business models and management processes that bring business and technology together. The concept of the book launched BTM Corporation (formerly known as Enamics) in December 1999 with encouragement from leading F50 corporate leaders and industry thought leaders.
After several years of extensive and collaborative research and development, BTM Corporation and its founder published The Alignment Effect (Financial Times Prentice Hall; August 23, 2002), which defined the emerging concepts of Business Technology Management (BTM). It is now used in more than 16 top universities in various capacities. Based on the work published in The Alignment Effect, in 2003, the BTM Institute was launched with leadership from academics such as Dr. V. Sambamurthy, Eli Broad Professor of IT and Executive Director, Center for Leadership of the Digital Economy, Eli Broad Graduate School of Management, Michigan State University, and Dr. Bob Zmud, Michael F. Price Chair in MIS, University of Oklahoma, Michael F. Price College of Business.
The Academic Research Agenda of the Institute is an unprecedented, multi-year program involving industry practitioners and researchers around the world to address the long-standing need to manage business and technology together. In 2004, in collaboration with the BTM Corporation, the BTM Institute published the definition of a management standard based on the core processes of business technology decision-making and began to expand its academic research agenda. Following this research agenda, two major publications Winning The 3-Legged Race (Prentice Hall, November 8, 2005) and the Six Billion Minds (BTM Institute/Aspatore, April 30, 2006) were published to highlight this global collaborative research.
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